Category: Fundamentals

The choice between a dedicated IP and a shared IP is like choosing whether to sing in a choir or be a soloist.

Should I Use a Dedicated IP Address or Shared IP Pool to Send Email?

Should you use a Dedicated IP address or a shared IP pool to send your…
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How Do I Get My Email Out of the Gmail Promotions Tab?

Is your email going to the Gmail Promotions Tab? At first glance, it will feel…
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A diagram of how DKIM messages flow.

What is DKIM?

DKIM, short for Domain Keys Identified Mail, is an email authentication technology used to help…
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A hand holding picture identification, showing how an SPF record is authentication, similar to picture ID.

What is SPF?

It’s not Sun Protection Factor, SPF stands for Sender Protection Framework. SPF is one of…
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What is Deliverability?

It seems natural that the first frequently asked question about Deliverability is “What is Deliverability?”…
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