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Answering all your questions about email deliverability.
Should I Use a Dedicated IP Address or Shared IP Pool to Send Email?
Should you use a Dedicated IP address or a shared IP pool to send your…
How Can I Keep My Recipients From Unsubscribing?
Nobody likes their users to unsubscribe, it feels like a rejection. They don’t like something…
How Do I Get My Email Out of the Gmail Promotions Tab?
Is your email going to the Gmail Promotions Tab? At first glance, it will feel…
What is the Difference Between Email CTR and CTOR?
One standard metric used to track the performance of an email campaign is clicks, and…
What is DKIM?
DKIM, short for Domain Keys Identified Mail, is an email authentication technology used to help…
What is SPF?
It’s not Sun Protection Factor, SPF stands for Sender Protection Framework. SPF is one of…
What is Deliverability?
It seems natural that the first frequently asked question about Deliverability is “What is Deliverability?”…